Oddly enough, it was the martial arts that got Anesti interested in the digital media arts. It started with building a website in 1999 for a martial arts organization he was training with. Anesti had taken an HTML class in high school and as the site needed to be built out with more content, he was introduced to graphic design, copy writing, and even photography.
After returning home from the Army, Anesti went right back to work in creating digital media to promote the organization. With the rise of social media like Myspace in 2004, Anesti immediately saw the benefit of leveraging social media to network with specific demographics of people around brand awareness and promotion. Through MySpace alone, Anesti helped to expand an organization that started in a two-car garage into an international organization with a presence in over 17 countries.
With the launch of YouTube in 2005, online video was on the rise and was an excellent platform to showcase the dynamics and beauty of the martial arts. Choreographing stand-alone fight scenes and editing training montages were Anesti’s introduction into filmmaking and editing, with some of his videos on his original ‘elamintal’ channel going viral with millions of hits. Since then, he has graduated from the University of Tampa with a BA in Communications, and has worked on hundreds of film and video projects as a choreographer, action coordinator, cinematographer, director and producer and received dozens of awards and recognitions.
More recently, Anesti has leveraged his digital media skills around community organizing and nonprofit work, specifically in environmental conservation & justice, community health, and Indigenous representation & empowerment. He has found his home in creating content that serves a purpose and creates a positive impact for marginalized communities and the environment.